Description:
Web Instrumentation Analyst
London, Hybrid
Salary up to £50,000
This is an opportunity to take ownership of web and app tracking for a high-traffic digital platform, shaping how customer behaviour data is captured, governed, and used across the business. You will play a key role in enabling data driven decision making by ensuring instrumentation is robust, compliant, and insight-led.
The Company
They are a well-established digital organisation operating at scale, delivering complex online and mobile experiences to a large consumer audience. Data sits at the heart of how they optimise products, marketing performance, and customer journeys. The business is continuing to invest in its data capability, creating a strong environment for technical specialists to have real impact.
The Role
- Own and develop web and app instrumentation across multiple digital properties
- Define, implement, and maintain a consistent data layer in collaboration with Product teams
- Deliver tagging and tracking using Adobe Analytics tooling and related platforms
- Ensure data quality through ongoing QA, optimisation, and governance
- Partner with Marketing, Analytics Engineering, and Martech teams to enable attribution and downstream data use
- Build tracking and reporting that supports both internal stakeholders and external partners
- Ensure all implementations align with consent management and regional compliance requirements
Your Skills & Experience
- Strong commercial experience with JavaScript for web instrumentation
- Hands-on expertise with Adobe Analytics, including Web SDK, Tags, and Analytics
- Experience implementing and debugging marketing tags and complex tracking solutions
- Background working in ecommerce or B2B digital environments
- Understanding of core digital and ecommerce KPIs and user behaviour tracking
- Experience working with consent management platforms and global compliance considerations
- Comfortable collaborating with technical and non-technical stakeholders
- Exposure to mobile app tracking on iOS and Android is highly beneficial
- Knowledge of tools such as GA4, ObservePoint, BI or visualisation platforms is advantageous
How to Apply
Apply now to explore how you could make an impact as a Web Instrumentation Analyst in a data-driven digital environment.
