Digital Design Lead

Role - Digital Design Lead

Salary - £55k - £62k DOE

Location- London

Work Days - 4 days in the office – Fridays working from home

I’m working with a boutique, independent marketing agency looking for a Digital Design Lead to take ownership of all things design across a growing and varied client portfolio.

This is not a “sit back and manage” role, it’s for someone who enjoys being hands-on, shaping creative direction, and being close to both the work and the client.

• Define and lead the overall design direction of the agency
• Lead digital design projects from concept through to launch
• Own and uphold design quality across all projects
• Deliver high-performing, visually refined digital experiences
• Remain hands-on in key projects, particularly at concept and final execution stages
• Ensure work is delivered to a high standard, on time and within scope

• Lead UX and UI across web projects (user journeys, IA, prototypes, responsive design)
• Develop and maintain scalable design systems in Figma
• Ensure a systems-thinking approach across all digital work
• Champion accessibility, usability, and performance
• Support campaigns with digital assets, motion, and occasional print work

• Run client meetings, presentations, and feedback sessions
• Translate business goals into clear design solutions
• Collaborate with developers, marketers, and leadership
• Contribute to pitches, proposals, and early-stage concepts

• Help grow and mentor the design team
• Define and evolve design processes and best practices
• Work with external partners where needed
• Maintain consistency and excellence across all outputs.

• Support and evolve AI-assisted design and build workflows within the studio
• Identify opportunities to improve efficiency, creativity, and scalability through AI tools
• Stay current with emerging technologies, tools, and industry developments

• Minimum 7+ years’ experience in a digital agency or similar environment
• Proven experience in a senior or lead design role
• Strong portfolio demonstrating high-end digital design and branding
• Expert in Figma, including design systems and prototyping
• Highly proficient in Adobe Creative Suite
• Strong UX understanding (user flows, IA, wireframing, responsive design)
• Strong knowledge of designing for WordPress and/or Shopify environments
• An understanding of digital including responsive layouts, smooth interaction, transitions and animations.
• Experience with motion design (After Effects, Premiere Pro)
• Excellent typography, layout, and visual hierarchy skills
• Ability to take projects from brief to high-fidelity design independently
• The ability to work under pressure, in a fast-paced agency environment
• Confident communicator, both internally and client-facing

• Working knowledge of HTML, CSS, and front-end constraints
• Familiarity with email marketing platforms

• Hybrid working
• Additional holiday allowance increasing with service (up to 32 days incl. bank holidays)
• 3% matched pension
• Discretionary bonus

• A design leader with a clear point of view and high standards
• Someone who combines creative excellence with strategic thinking
• Comfortable operating at both big-picture and detail level
• Proactive, organised, and comfortable taking ownership
• A strong communicator who can collaborate with clients and internal teams
• Proactive, commercially aware, and invested in the agency’s growth
• Curious and forward-thinking, particularly around tools, systems, and AI