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Backend

Senior Paid Media Manager

Walker and Sloan Ltd
West Yorkshire

Job Details

Work Mode

On-site

Experience

Senior

Employment

Full-time

Salary

£50,000 - £60,000 p/y

Posted Today

Tech Stack

Required technologies & tools

Google Tag Manager Automation Merchant Center Shopping Feeds Meta Conversions Api Meta Ads BigQuery Ai SQL Server-Side Tagging Offline Conversion Imports Ga4 Enhanced Conversions Google Ads

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Perks & Benefits

Flexible hours
In-house tracking and reporting tools
Ownership of key client accounts
Direct access to senior leadership
Integrated digital and offline media work
Stable work culture
Opportunities for leadership and career growth

About the Role

Walker and Sloan are proud to be working with a a fully integrated marketing agency in the West Yorkshire, as they are keen to bring on board an experienced Senior Paid Media Manager to the team on a full time bases.

About us:

We're an integrated growth and marketing partner, working with ambitious brands to drive real commercial outcomes across performance, brand and strategy.

What you'll be doing:

  • Owning the paid search and paid social activity across a portfolio of key client accounts.
  • Turning client objectives into campaign plans, budgets and a clear set of tests.
  • Building, managing and optimising campaigns day to day, keeping performance and spend on track.
  • Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
  • Digging into campaign, website and client data to find what's driving leads and sales, and turning it into clear recommendations.
  • Being the main day-to-day contact for your clients, and taking them through results each month: what happened, why, and what we’ll do next.
  • Working alongside colleagues in offline media, so digital works as part of the wider media plan.
  • Bringing new ideas to the table, from testing new platforms and formats to using automation and AI to work smarter.

What we're looking for:

  • Proven experience managing paid media within an agency (Paid Media Manager, Performance Media Manager, Senior PPC or Paid Social Manager, or equivalent).
  • Strong hands-on expertise in Google Ads and Meta Ads, with a track record of improving results for clients.
  • Confidence with GA4 and Google Tag Manager: you can set up, test and troubleshoot conversion tracking yourself.
  • An analytical mind: comfortable pulling data together, spotting what matters and explaining it simply.
  • Commercial awareness: you measure success in client outcomes and return on investment.
  • Self-motivated and proactive, with the confidence to take ownership of a problem and see it through.
  • Clear, confident client communication, in meetings and in writing.
  • Bonus points for Merchant Center and Shopping feeds, enhanced conversions or offline conversion imports, Meta Conversions API, server-side tagging, or SQL/BigQuery.

Why join:

  • Competitive salary of £50,000–£60,000, depending on experience.
  • Ownership of some of our most important client accounts, with the freedom to make decisions on them.
  • Work directly with our senior leadership team, with no layers in between.
  • Access to our in-house tracking, reporting and dashboard tools, and the chance to help shape how we use them.
  • Integrated work across digital and offline media, so you see how the whole plan fits together.
  • A genuinely stable culture with client and staff retention rates most agencies would envy.
  • Flexible hours built around real life, not just the 9-to-5.
  • A real next step: as the paid team grows, there’s room to step up and lead it.

If interested please contact Lee Curry at Walker and Sloan.

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